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Well built, an Investor Brand can give your share price resilience

An Investor Brand won’t stop the market panicking, but it should help investors make more informed and rational decisions about how they perceive your stock, and it should ensure that your stock is more resilient in the face of market panic.

What is a ‘brand’ anyway? And why does the concept apply to investment?

Before we go any further, we should perhaps consider what a brand actually is, and why the notion applies to the ‘investor’ part of your business as well as the marketing side. A brand is more than a product, and more than a logo. One of our favourite definitions is: A brand is what people say about you after you’ve left the room. So, it’s the set of value-associations linked to your name.