About Insight Creative
Insight Creative is a strategic creative design agency. For over 40 years we’ve been delivering smart, creative results that make a business difference to our clients.
You can see our story, the clients who partner with us, our areas of specialty and unnumerable case studies on our full website
Our corporate reporting work
Corporate reporting is one of our core disciplines. How we help:
Develop investor brand positioning
Brand story development
Determine structure – one report vs separate annual & sustainability reports
<IR> planning
Theming
Copywriting support
Design
Artwork
Value creation model development and design
Corporate photography
Development of Tangelo templates
Investor Presentations
Digital reports – websites and interactive pdfs
Ongoing investor communications
Development of investor centre
AGM planning
A few examples of our recent work that showcase some of the approaches and frameworks explored in this site.
Sustainability
How we work
We are client-focused and have good project management disciplines, so deadlines are adhered to, results are achieved and your expectations exceeded. Here’s how:
A dedicated account manager acts as a primary contact for you, getting to know your business, your requirements and the way you like to work.
Our briefing process is comprehensive and allows us to fully understand what you need.
Good communication is critical to keeping you involved in the project, fully engaged. No surprises.
Design & strategy specialists work on every project ensuring that they are both creatively brilliant and deliver business value-add.
A copywriting guide is developed to help your inhouse team write the first draft of content.
Our specialist writers review and ensure tone consistency.
Your information is handled in a way to preserve its integrity.
Project methodology is established, identifying stakeholders, deliverables, scope and deadlines.
A project plan that includes all your key sign-off deadlines and dependencies, is developed.
Project meetings are held regularly.
Accuracy is a must so we check all work before we send it to you.
Proofreading. We strongly advocate using a professional proofreader to ensure spelling and grammar are correct.
We use Adobe Page Proof to send proofs to your team for mark up.
Sign-off facilitation. We have a number of techniques to manage the sign-off process.
We will work openly with your in-house team and other partners.
The team is fully committed to delivering what you need. We fully expect this means late nights and weekends around Board sign-off and as print deadlines approach.
Our Team
Within the full Insight Creative team, who have all had in-depth experience of corporate reporting, a core of four leads an Investor Communication project.
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Mike Tisdall / Strategic Planner & Founding Director
Mike's expertise in investor relations communications, investor branding, IPOs and capital raising communications has established an industry trust and respect which has led to client relationships lasting over 20 years. Mike produced Insight’s first annual report in the early 1980s and since then has been in the driving seat of reporting for companies of the stature of Fletcher Challenge, Lion Nathan, Carter Holt Harvey, TV3 and Commonwealth Bank. Today, Mike leads the team advising Fonterra, Sanford, NZ Post, Fisher & Paykel Healthcare, Spark, Vector, Kainga Ora and Auckland Airport among many others.
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Claire Evans / Senior Account Director
Project management with an iron fist in a velvet glove. That’s what Claire brings to clients, who all love her incredible eye for detail, her strong organisational skills and her warm, unflappable attitude. During her many years at Insight Claire has masterminded the smooth delivery of countless annual reports for clients such as Spark, Vector, Sanford, Fisher & Paykel Healthcare and NZ Super Fund.
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Edwin Hooper / Design Director
A seasoned Insight veteran, Edwin brings years of experience across all areas of corporate communication in New Zealand and Australia. His annual and integrated reporting work for the likes of Auckland Airport, NZ Post, Sanford, Watercare and Fisher & Paykel Healthcare are testament to his deep business understanding and knowledge, while constantly delivering solutions that surprise and delight audiences.
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Rainer Leisky / Production DirectorA key reason for Insight’s reputation for decades, Rainer heads up the production and artwork team. He successfully balances experience with learning to deliver the best possible solution - regardless of whether print or pixel. Underpinning his approach, he ensures the all-important accuracy, delivers at the necessary speed and provides the technological insight to constantly reinforce the delivery of even the most complex challenges - every time.
