Annual reporting is constantly evolving. Where do you look to keep up?

Right here.

 At its best, annual reporting accurately reflects what you stand for. But how do you actually deliver that? This site attempts to help you get to the next level on your journey, with guidance and knowledge-sharing.

Our 45 years working with New Zealand and Australia's largest listed and government organisations mean we're uniquely placed to help.

We’re across reports from tip to tail and everything in between.

Where to start?

Some things
never change

The principles of good reporting is one of them. Changing trends don’t change core fundamentals. Don’t lose sight of them.

Finding the right framework

Integrated, traditional, sustainability, impact or some bespoke combination? What’s right for you?

One big report or
a suite of smaller ones?

Some organisations want to put all the information in one place, but different audience groups have different needs.

The art of storytelling

Engaging your audience is the first step to getting your message across. Telling your story requires artful writing and considered design

Optimising online readership

Online consumption is now leaving print readership behind. Should you refashion your report to be digital-first now?

Fast trends and slow

There are slow-burn global evolutions and faster-moving fads. By understanding trends you can see which ones you need to be baking in now for the long term.

So many complex formats! Which do I adopt for my organisation?

Integrated Reporting has been the format generating the most noise over the past few years. But other requirements have been constantly added which just seem to make it that much harder.

Salvation is almost at hand with many of the ‘competing’ formats merging and aligning – and all under the global IFRS umbrella, who from mid 2022 will be set to provide both financial and non-financial reporting frameworks.

So here’s a primer on how to use the latest developments to your advantage.

“Just when you begin to understand integrated reporting, along comes TCFD, Modern Slavery, ESG, GRI, SASB, ISSB, CDP, CDSB, VRF - the alphabet soup has been getting particularly murky.”

Mike Tisdall – Insight Creative
Founding Director & Strategic Planner

  • Integrated Reporting – Sanford

    It seems that wherever we turn in corporate New Zealand, the Sanford integrated reports are held in the highest esteem and the benchmark that other companies measure their integrated reporting progress by. We have produced all eight of the Sanford reports, starting in 2014. (And prior to that, their annual and sustainability reports since 2008.)

  • Online Reporting – Watercare

    An online report can mirror the printed report, complement it with more detailed information, or be a summary of its key messages. Either way, it should be structured specifically for online navigation. This online report for Watercare acted as a summary with strong linking to more detailed information.

  • Storytelling – Vector

    Expecting people to change their entire mental picture of who you are and what you do takes an arresting shift in communication style. Vector chose this Annual Report to lead the bold charge on this core repositioning, because it has the stamp of corporate authority to send the strongest possible signal that this is who we are today.

  • Digital-first Reporting – NZ Post

    When you only have one shareholder, corporate reporting tends to be about everything but the financials. NZ Post address their integrated report to their wide range of stakeholders, and the best way to engage them is to tell the human stories. This integrated report is essentially a magazine.

  • Sustainability Reporting – Fonterra

    When you‘re not quite ready to tell a fully integrated story, or your sustainable story is so rich and detailed that it’s too much for your average reader, a standalone Sustainability Report still has a role to play. For Fonterra, sustainability is a critical factor in its social licence to operate.

  • Investor Branding – Comvita

    Share price is heavily influenced by perception, and it can take some time and a multi-year strategic communications plan to frame and build the right perceptions. Comvita is a classic example, where a significant business turnaround is underway and investors need to understand the long term positioning over time.

About Insight Creative

A creative thinking + design agency.
It starts with listening and understanding.
Your challenges. Your needs. First we think. Then we design.
Making you the most effective communicator you can be.

 Corporate reporting. Brand. Employee engagement. Immersive experiences. Marketing & communications.