Find stories in the numbers.

Article 6 of 6 |
Written By Mike Tisdall

Summary:

• Making the most of your data

• Unearth new potential stories

• Enhance your wider communication

• Shift perceptions

The data you’ve collected for your Sustainability story can become a bank that’s constantly mined to save resources and enhance your storytelling. There may well be rich communication opportunities, for more audiences, beyond the immediate reporting requirements. You’ve put a lot of effort in. Get the most out!

Your mine of data can be repurposed for many different audiences and media to:

  • reinforce your internal culture with positive environmental or community or health and safety stories

  • enhance your consumer brand by seeding media with human interest stories built around the same core data but tweaked to suit the channel

  • incorporate into your mainstream advertising and marketing, where appropriate

  • shift perceptions about you with influential special interest groups such as Greenpeace or unions

  • bolster government relations strategies or lobbying tactics

  • help ambient perceptions within local communities

  • suggest shifts in corporate strategy thinking, activities or capital allocation

  • At the heart of all these ideas is the notion that you now have a rich resource that can be mined with the right interpretative skills and a good communication eye for positive market interface.

At the heart of all these ideas is the notion that you now have a rich resource that can be mined with the right interpretative skills and a good communication eye for positive market interface.


Let’s navigate your reporting requirements together.

Mike Tisdall
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Gathering your data.