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      <image:title>Opinions &amp; Advice - Global reporting frameworks converge - at last - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Annual Reporting Campaign Blog - Gathering your data. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Annual Reporting Campaign Blog - Gathering your data. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home –backup</image:title>
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      <image:caption>Integrated reporting – Sanford – It seems that wherever we turn in corporate New Zealand, the Sanford integrated reports are held in the highest esteem and the benchmark that other companies measure their integrated reporting progress by. We have produced all seven of the Sanford reports, starting in 2014. (And prior to that, their annual and sustainability reports since 2008.)</image:caption>
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      <image:caption>Online reporting – Watercare – An online report can mirror the printed report, complement it with more detailed information, or be a summary of its key messages. Either way, it should be structured specifically for online navigation. This online report for Watercare acted as a summary with strong linking to more detailed information.</image:caption>
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      <image:caption>Storytelling – Vector – Expecting people to change their entire mental picture of who you are and what you do takes an arresting shift in communication style. Vector chose this Annual Report to lead the bold charge on this core repositioning, because it has the stamp of corporate authority to send the strongest possible signal that this is who we are today.</image:caption>
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      <image:caption>Integrated reporting – NZ Post – When you only have one shareholder, corporate reporting tends to be about everything but the financials. NZ Post address their integrated report to their wide =range of stakeholders, and the best way to engage them is to tell the human stories. This integrated report is essentially a magazine.</image:caption>
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      <image:caption>Sustainability Reporting – Fonterra – When you‘re not quite ready to tell a fully integrated story, or your sustainable story is so rich and detailed that it’s too much for your average reader, a standalone Sustainability Report still has a role to play. For Fonterra, sustainability is a critical factor in its social licence to operate.</image:caption>
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      <image:caption>Investor branding – Comvita – Share price is heavily influenced by perception, and it can take some time and a multi-year strategic communications plan to frame and build the right perceptions. Comvita is a classic example, where a significant business turnaround is underway and investors need to understand the long term positioning over time.</image:caption>
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      <image:caption>Integrated reporting – Sanford – It seems that wherever we turn in corporate New Zealand, the Sanford integrated reports are held in the highest esteem and the benchmark that other companies measure their integrated reporting progress by. We have produced all seven of the Sanford reports, starting in 2014. (And prior to that, their annual and sustainability reports since 2008.)</image:caption>
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